Google Penguin

Google Penguin is a codename for Google algorithm update. It was first introduced on April 24,2012.The update main aimed at decreasing search engine rankings of websites by using now declared black-hat SEO techniques involved in increasing artificially the ranking of a webpage. The era of Google Penguin has required site owners to take a much harsher view on link building. 

It Mainly Focused on:
Keyword Forcing:
Keyword Forcing means putting more keywords into content page title than is really useful.
Keyword Forcing
Keyword Forcing 

Why links are important?

A link like a vote for your site. If a well respected site links on your site, then this is a recommendation for your site. Unknown site links to you then this vote is not going to count for vote from an authoritative site.If you can get a large number small votes, they really can make a difference.
Another thing  is important in the Google algorithms is anchor text. Anchor text is the text that is underlined in a link. In this link to a great SEO blog,the anchor text would be "SEO blog."

How to recover from a Penguin hit?

Penguin is a filter like Panda.The algorithm is re-run periodically and sites are re-evaluated with each re-run. At this point it is not run very often at all. The last update was October 4, 2013 that we have currently waiting eight months for a new Penguin update. In order to recover from Penguin, you need to identify the unnatural links pointing to your site.Then,next time that Penguin refreshes or updates, if you have done a good enough job at cleaning up your unnatural links, you will once again regain trust in Google's eyes.It can take a couple of refreshes for a site to completely escape Penguin because it can take up to 6 months for all of a site's.
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